My, what a happy Leap Day it is!
If you follow movies at all, then you know that there is a little movie entitled Prometheus that hits theaters in just over 3 months. And if you have ever read this blog, then you know we’re pretty excited for it. Well, after watching this, we’re even more excited, and we expect that you will be too.
Allow us to introduce you to this viral video for the film, which does two things: (1) successfully builds hype for the film, and (2) offers up the connection between this film and Ridley Scott’s Alien.
The video, a mock TED2023 Conference led by Peter Weyland (Guy Pearce), is really interesting way to do a viral marketing campaign. Check out the video below and read on to get a little more information on (1) and (2) from above.
Oh, and if you don’t know what TED is, it is a global non-profit initiative devoted to Ideas Worth Spreading in the fields of Technology, Entertainment, and Design. Now, on with the video!
Since many of you are probably interested in how exactly this video connects Prometheus to Scott’s Alien, allow me to inform you: Guy Pearce’s character, Peter Weyland, is the founder and owner of Weyland Corp (viral website here). Ridley Scott imagined that, in the era of Alien, the world would be run by large corporations like Weyland. Now, here’s the connection: the Nostromo spaceship from Alien is sent into orbit by Weyland-Yutani, a joint corporation presumably co-founded by Peter Weyland. Weyland also owns the ship Prometheus, which is at the center of Ridley Scott’s new film.
Scott claims that therein lies the only connection between the films. We can’t be sure that’s true, but in an interview with Hungarian news outlet Mozenezo (via AVP Galaxy), Scott says that his new film is “a new world, and is full of new ideas. And of course new monsters as well.”
Guy Pearce is also on the record as saying that he appears as Weyland in Prometheus for no more than a minute or two, so I supposed we should expect that this viral video is likely the most that we’ll see of him in connection with the film. That, or Scott is going the Christopher Nolan route and purposely deflecting our attention elsewhere, which he has done successfully thus far.
Now, if you’ll indulge Mr. Weyland, he’d like to change the world. Check out the slideshow gallery below to see him in action.