There have been all sorts of going on in the film industry, most of which has been very minor but some that deserve at least a mention.
Let’s start off with the weekend, in which Dr. Seuss’ The Lorax won the box office in a very convincing fashion, racking up a total of $70.2 million in ticket sales. Coming in second was the R-rated party flick Project X ($21.0 million), and in third was the previous weekend’s #1, Act of Valor ($13.6 million). The Lorax absolutely crushed expectations, as its $70.2 million haul gave it the 8th highest grossing opening weekend ever for an animated flick, behind movies like Toy Story 3, Finding Nemo, The Incredibles, and The Simpsons Movie. Shrek the Third owns the record for animated opening weekend gross with $121.6 million back in 2007.
We move on to two movies that will open in the next couple of weeks: Disney’s John Carter and 1980s TV remake 21 Jump Street. Both look poised to win the box office on their respective weekends, but even more interestingly, both are opening to fresh (re: good) reviews on Rotten Tomatoes. John Carter (opens March 9) currently sits at 74% through 19 reviews, and 21 Jump Street (opens March 16) is at 100% through 9 reviews. This is just the top of the iceberg, but it is good and even surprising news for two films that seemed to struggle with marketing.
Disney released a 10-minute clip of John Carter, which I’ve embedded below, so be sure to check it out.
The clip gives a brief look into the life of John Carter as a young man on Earth before he is sent to Mars. It looks pretty promising actually, which should be less of a surprise given director Andrew Stanton’s (Finding Nemo, WALL-E) Pixar pedigree.
In sequel news, Dreamworks released the first official trailer for the upcoming sequel Ice Age: Continental Drift, the 4th film in that animated series, which you can check out below.
Also, be sure to check out the newest trailer for Men in Black 3, which was just released yesterday. Still a bit unsure what to make of it, but if it can be anything like the first two MIB films, the third one could strike gold yet again. Check out the trailer below.
In other movie trailer news, Marvel Studios announced that its most recent trailer for The Avengers amassed 13.7 million views in its first 24 hours on iTunes, breaking a record that The Dark Knight Rises most recently overtook from from the previous Avengers trailer. Expect TDKR to come back and sieze the crown once more when its next trailer is released.
Will Ferrell announced yesterday that, while Anchorman 2 is going to be a no-go, he is getting ready to write a script for Step Brothers 2 with co-writer and director Adam McKay.
In the meantime, get hyped for Ferrell’s newest film Casa de mi Padre. It looks pretty promising as of yet, and if Ferrell’s pedigree is anything to go by, it should be a tour de farce of fun. Casa de mi Padre hits theaters March 16, going up against fellow R-rated comedy 21 Jump Street.
Now, for the last bit of news for today, we have a few title changes in some anticipated upcoming films. Academy Award winner Kathryn Bigelow (The Hurt Locker) has entitled her newest film Zero Dark Thirty. It was previously known as Kill Bin Laden, although that was seen mostly as a hold over name until something better came along. Also, what was once known as Cogan’s Trade (starring Brad Pitt) is now being called Killing Them Softly. This is a name change that seemingly does nothing for the marketing of the film, considering the film is based on the book Cogan’s Trade, but perhaps later we’ll understand why the title was altered. Both films aren’t due out until the latter part of the year, but each figures to play a role in the awards race.
Stay tuned for more movie news from K&B Hype the Movies.